Internet Marketing is our business.
Getting results, whether measured in physical sales, Internet traffic, leads, happy customers or just a high buzz of interest in your product or service - that is what we do.
If you are looking for someone to design your website, chances are that you will be very disappointed.
You are in the right place however, the problem is that the expectation of website owners and the reality of Internet Marketing are poles apart.
Characteristics of a Website versus Internet Marketing:
A website is a subjective entity.
Internet Marketing is based on research, analytics and results.
A website is designed to impress, to bedazzle and to awe.
Internet Marketing is concerned with achieving measurable results.
A website is something which is designed to impress people.
Internet Marketing is there to sell.
Your family, friends and colleagues will congratulate you on your imposing website.
Your cash register will go "ka-ching" with sales as a result of Internet Marketing.
80% of websites deliver absolutely no results.
Well planned Internet Marketing delivers the required results. Period.
97% of websites are improperly indexed in search engines, if indexed at all.
The business of Internet Marketing is to dominate the search engines.
A website is made up of design, copy and graphical elements.
Internet Marketing includes websites, but involves the entire spectrum of Marketing tools available on the Internet.
Typically a website is a once-off effort.
Internet Marketing is an ongoing process applied constantly.
Typically a website is placed as a static object in some corner of the Internet.
Internet Marketing is a changing and dynamic campaign applied constantly in order to be sales driven.
Websites, when professionally designed, are designed to impress and to awe.
Internet Marketing when applied by the small business owner does not have to impress or awe, it has to sell.
Professionally designed websites generally cost a lot of money.
Internet Marketing can be effectively done on a shoe-string budget while still delivering exceptional results.
Most websites receive very little traffic (visitors).
Internet Marketing is geared to a constant volume of traffic as the engine that drives sales.
A website does not guarantee any success and typically with a website you have all the chances of selling nothing.
Internet Marketing is sales driven and when the formula is applied with the required effort, success is a given.
A website concerns copy and graphics with a sprinkle of SEO and possibly some web metrics or advertising added as an afterthought.
Internet Marketing views a website merely as one of a multitude of powerful tools in order to drive sales.
A website is a subjective entity based mainly on emotional factors with success often being measured as a feel-good factor based on appearance.
Internet Marketing is formula driven, calculated and is measurable through a variety of metrics of which the ultimate result is sales.
You have little idea if you received value for money or indeed whether you wasted your money with a website.
With Internet Marketing there is a continuous cycle of application, measurement and correction whereby all variables are known at all times.
Typically a website requires a budget of R5,000 that is spent on getting the best web designers to generate the most visually appealing product.
Given a budget of R5,000, with Internet Marketing you will spend R500 on labour charges and R4,500 on Internet advertising in to drive sales.
With a Website, the design stage is just the start of lots of bills you will be paying, month after month and year after year.
Internet Marketing uses the best tools available while accepting that there is exceptional value in using free tools available on the Internet.
The return you get from a typical website is often measured in intangible factors such as "awesomeness" or at best as a trickle of visitors to your site.
The return you get from Internet Marketing is measured as a variety of metrics but is ultimately measured in monetary terms resulting from sales.
A website costs you money.
Internet Marketing makes you money.
The greater majority of websites never deliver enough results to cover the smallest fraction of their cost.
An Internet Marketing campaign is designed to recoup all costs within a short time frame, typically from a week to a few months.
A website owner has a passive involvement expecting others to do manage a website on their behalf.
The small business owner is actively involved in promoting their products or services through Internet Marketing.
You decide - a Website, or Internet Marketing.
Sadly most people still go to a web designer that builds a website at a substantial cost. Sometimes they come back and ask if we cannot help them to rescue the website on which they spent such a lot of money. Invariably they are beyond help, since the website was designed from the start to impress, dazzle and awe, and not for marketing.
If you want to sell, market, educate, inform, reach a multitude of people or simply just to have a presence on the Internet that works, then take the first step by contacting Casper Labuschagne now. Educate yourself by reading the articles on this website and go to at the links provided here.
However, if you are looking for a web presence designed to awe and to bedazzle those that might stumble upon your effort by accident rather than by design, then sadly I will disappoint you.